Our Story

RIOT was created because Monti Landers kept looking at the fashion and swimwear industry and seeing the same story told over and over again.

She didn't see herself reflected in it. She didn't see many of the women around her reflected in it either.

So she built what she couldn't find.

Ten years later, what started as one woman's search has grown into a brand worn by women around the world, built alongside the community that shaped it.

Women deserve more than one version of beautiful.

That belief is the foundation of everything RIOT does. The casting, the cuts, the colorways, the customer experience. It's not a tagline. It's the reason the brand exists.

RIOT is built for women with full lives, evolving bodies, busy schedules, big dreams, and places to be.

The swimsuit packed for every trip. The set worn on a coffee run. The outfit for dinner. The pieces she reaches for again and again.

Because great style shouldn't ask women to become someone else. It should help them feel more like themselves.

Welcome to RIOT.